Mission, vision, strategy, milestones, and what’s the point?
I may start this article from the end, but in my experience from decades of practice, I will start with the essentials: Terminology. Unfortunately, many companies underestimate the alignment of the basic terminology teams use at all. My generation still experienced well-edited paper book professional terminology dictionaries, nowadays most people rely on what our little brother google feeds us, how our behavior on the net is classified and then what …
